What’s working now? It’s a question that digital marketing experts field all the time, and it’s understandable why this question is on virtually everyone’s mind. The digital marketing landscape seems to evolve by the day, rather than by the month and year. As such, there is a fair amount of confusion regarding what actually works now, what drives a return, and what separates your brand from the competition in the ever-changing world of internet marketing.
The ability to provide thoughtful, effective, strategic and tactical answers to this question was the impetus for me to write my book, What’s Working Now? YOU-centric Marketing. After 20 years of working with fortune 500 companies, medium and small businesses alike, in many different industries (health and wellness, convenience retail, travel and hospitality, and technology just to name a few), I’ve noticed a consistent pattern to ineffective marketing: It is always exclusively about the brand.
A YOU-centric approach works because it flips the switch away from the brand and moves the focus to your customer. It makes marketing effective by making it feel personal, welcomed. It concentrates on what really matters to your business: Your customer. It reminds us that in the day of the “selfie,” the customer doesn’t have time to care about your brand. They’re focused on themselves. They care about what is going on in their life and what inspires, interests and engages them. That means if you want to communicate, engross and actually earn their business, then you better be all about them. That is what we mean by YOU-centric marketing.
Your customer needs to see and understand why your brand matters. They need to see that their needs are the priority. That while everyone else is focusing on a transactional relationship, your brand has figured out that truly impactful marketing has to be valuable to your customer. It has to make them feel important, special, and yes, you guessed it, valuable. That’s what’s working now.
Its genius is in its simplicity because it feels like something all brands should just naturally get. After all, most brands understand that it is important to offer value by way of customer service, product development or brand attributes, but they forget about this when it comes to marketing. Marketing becomes all about the brand and very little about what the customer actually wants. It disregards treating the customer the way they want to be treated. That is why so many brands become nothing more than noise to their customers.
The good news is that there is always a solution, and YOU-centric marketing is it. This book shares my hands-on experience working with brands of all sizes and industries. It is a compilation of my years examining the trends, dissecting shifts in consumer behaviors, witnessing a vast plethora of new digital networks and platforms hitting the digital marketing space, and my unwavering interest as well as passion for an industry that forces you to stay on your toes.
It is endorsed by master success coach, best-selling author and star of The Secret, BobProctor, as well as Joe Pulizzi, founder of Content Marketing Institute, Blair Kellison, CEO of the highly successful brand Traditional Medicinals, and best-selling author, Peggy McColl.
It has been described as a breakthrough in modern marketing. It has been portrayed as the future of marketing, and a digital marketers must-have handbook. I’ll leave it to you to decide. My sincere desire is that you will find it valuable, and use it to explode your business.
Pre-order your copy now and receive a 15% discount as well as a bonus offer, click to access our special offer and don’t forget to use discount code PREORDER.
Click to read the endorsements of the book What’s Working Now? YOU-centric Marketing.