What Was Hot in 2017? A Recap of the Best Digital Marketing Trends

What Was Hot in 2017? A Recap of the Best Digital Marketing Trends

The Think Team savored 2017. As a digital marketer, I LOVED seeing ecommerce expand, new technologies enter the marketing world and creative strategies gain traction via social media marketing. As I was reflecting on 2017 with our founder, Shahla Hebets, we couldn't believe how much had changed and developed in a mere 12 months. You’d think we would come to expect such exponential growth after working in a field that is ever-evolving, but it never ceases to amaze us. With all that influenced digital marketing in 2017, we are ecstatic to see where 2018 takes us and our clients. 

Below we have listed what we noticed to be the top 6 trends in digital marketing for 2017. As I dug deeper into each topic, I began having flashbacks to work we accomplished for clients and blogs written throughout the year. If you are interested in learning more about these topics and how you can implement them into your digital marketing strategy, we would love to hear from you!

1. Micro-influencers

With social media booming and more companies realizing the importance of influencer marketing, micro-influencers took center stage. In 2017, this developed from a move away, or in addition to, celebrity influencers to micro-influencers. These micro-influencers have much smaller audiences than celebrities, but much more focused niche allowing them to better promote products. Consumers find trust in influencers with a smaller following and very specific interests or niches, allowing them to be perfect for companies to partner with.

Micro Influencer Blog:


2. ChatBots

ChatBots are an exciting tool that companies can use as customer, sales or entertainment support. Although Facebook began developing and allowing ChatBots on the Messenger platform in 2016, the use of ChatBots grew as more than 100,000 became available for use as of June 2017. Messenger ChatBots exist to make day to day life easier and decrease the excessive amounts of apps downloaded onto your phones. Read our blog below to learn more about what ChatBots do and how you can use them!

Messenger ChatBot Blog:


3. Virtual reality and Augmented reality

The popularity of VR increased this year, as the quality of the imagery and the availability of headsets in the market have grown. While it is unclear just how many VR headsets have sold throughout the year, it is believed to be in the multimillion range. While 2017 was a year focused on developing VR content, 2018 could focus on improving the actual VR hardware.

Virtual Reality Blog:


4. Artificial intelligence - machine based learning

2017 proved to be a year of exploration and development, specifically in the realm of Artificial Intelligence and Machine learning. Forbes reported that in just the past year, the availability of tools and frameworks for AI doubled, and we began to see AI infusion in business applications. These are exciting developments for a tool that is expected to change the way we live our future lives. We have already seen AI and ML in the forms of autonomous driving, ChatBots, automating financial assessments and much more. 2018 will surely be a year of further artificial intelligence and machine learning development, and hopefully more business tools available for implementation.

5. Content marketing

While content marketing is not a new trend as of 2017, it has become increasingly more important. Consumers are tired of traditional advertising and are searching for products that provide greater value and relevance. This year, more and more companies saw their engagement and sales increase through the implementation of a quality content marketing strategy.

Instagram for B2B Blog:


6. Live streaming video

In 2017, Facebook Live, Instagram Stories and Snapchat My Stories afforded companies the opportunity to improve engagement and gain views and engagement. Live videos have the special ability to feel more authentic, fresh and honest due to their unrehearsed recording. This allows consumers to feel even more involved with the product because they are participating in an “experience” while watching the live video. If live videos were not a part of your content marketing strategy in 2017, we highly recommend implementing a plan for them in 2018!

Meet our favorite videographer!:



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Amy Butler

I’m incredibly grateful to have had the opportunity to collaborate with Shahla. She is a thoughtful, sincere and wise guide who is gifted with balancing heart work and life missions with the business of sharing the inspirations with a larger audience. She is a study in grace and wisdom and someone who leads with vision and spirit.

Amy Butler
Blossom Magazine

Eric Shanfelt

Shahla is one of those unique individuals who truly understands and cares about the success of her clients. She understands strategic marketing, but isn't afraid to dive into the hands-on tactical details. She's able to match the right tactics for each client's needs to give the best ROI possible. On top of all of this, Shahla is simply one of the nicest people I've ever had the pleasure to work with. I would recommend working with her in a heartbeat.

Eric Shanfelt
Digital Media Executive

Janis Crowley

Shahla is one of the savviest and most accomplished media professionals that I've ever known. She can communicate the big picture while creating and executing successful media strategies that align with marketing objectives and budgets. Her talents and business acumen are exceptional. Shahla is a unique and valuable asset for any organization.

Janis Crowley
Senior Account Executive at NewBay Media

Lisa Hodge

Shahla is highly skilled at increasing revenue through innovative and thoughtful media strategies. She helps her clients get results. More than that, Shahla truly wants her clients to succeed. That makes her invaluable.

Lisa Hodge
Assistant Vice President at Dex Media

Nate Frick

I had the pleasure of working with Shahla for two years, and know her to be a results-oriented business strategist who cares deeply about the success of her clients. She is professional, detailed and always comes prepared. I can't recommend Shahla highly enough.

Nate Frick
Vice President of Engineering & Operations at Wayin

Scott Owen

Keeping up with the ever-evolving pace of digital media and information services is a natural process for Shahla, and a unique strength for connecting with professional marketers. Shahla quickly uncovers needs, creatively addresses solutions, and successfully delivers results…time and time again.

Scott Owen
Vice President at New Hope Natural Media

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