What is Ad Retargeting?

Shahla Hebets - Monday, April 16, 2018
“Why do ads follow me around the web?” my client asked me one day. I responded that she was being retargeted based on her internet browsing history. She replied with a hint of disbelief, “but I haven’t visited the websites for the brands that follow me.” I often field similar questions, and it has become clear to me that there is a solid amount of confusion regarding retargeting mark [Read More...]




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I’m incredibly grateful to have had the opportunity to collaborate with Shahla. She is a thoughtful, sincere and wise guide who is gifted with balancing heart work and life missions with the business of sharing the inspirations with a larger audience. She is a study in grace and wisdom and someone who leads with vision and spirit.

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Shahla is one of those unique individuals who truly understands and cares about the success of her clients. She understands strategic marketing, but isn't afraid to dive into the hands-on tactical details. She's able to match the right tactics for each client's needs to give the best ROI possible. On top of all of this, Shahla is simply one of the nicest people I've ever had the pleasure to work with. I would recommend working with her in a heartbeat.

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Shahla is one of the savviest and most accomplished media professionals that I've ever known. She can communicate the big picture while creating and executing successful media strategies that align with marketing objectives and budgets. Her talents and business acumen are exceptional. Shahla is a unique and valuable asset for any organization.

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Shahla is highly skilled at increasing revenue through innovative and thoughtful media strategies. She helps her clients get results. More than that, Shahla truly wants her clients to succeed. That makes her invaluable.

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Assistant Vice President at Dex Media

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I had the pleasure of working with Shahla for two years, and know her to be a results-oriented business strategist who cares deeply about the success of her clients. She is professional, detailed and always comes prepared. I can't recommend Shahla highly enough.

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Keeping up with the ever-evolving pace of digital media and information services is a natural process for Shahla, and a unique strength for connecting with professional marketers. Shahla quickly uncovers needs, creatively addresses solutions, and successfully delivers results…time and time again.

Scott Owen
Vice President at New Hope Natural Media

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