Social Media Facts for 2016 That Will Change The Way You Think

If you’re like us, you are obsessed with social media, but even with our on-going preoccupation, it can be hard to stay on top of all the data in the ever-evolving social landscape. Not to fear, we are here to help! We have combed through the data, compiled, and provided a list of some of the most interesting and essential social media facts below.

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Statistic #1:
85% of Pinterest users are female. If you factor in that Pinterest has over 100 million active users that equates to a lot of female eyeballs.If your target audience is predominantly female, and you’re not using Pinterest, it is time to embrace this visual network and begin communicating with its intriguing audience.

Statistic #2: 
A whopping 68 percent of Instagram users engage with brands regularly. In today’s crowded media environment, it is more important than ever to align your brand and company with social media networks that offer an interested and engaged audience. Moreover, Instagram is the second best social network for reaching millennials (Snapchat is #1). 
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Statistic #3:
US Internet users in their thirties and forties are now nearly as likely to use social media as their younger counterparts in their late teens and twenties. For those brands that still believe that social media users skew heavily to a much younger demographic, the facts are that virtually everyone is engaging with social media.
Other Thought-Provoking Statistics: