![]() One of the largest trends our team noticed while hitting the show floor at Expo West 2019 was, unsurprisingly, a plant based diet. With such a heavy focus on plant power comes more trends such as meat alternatives, plant and nut milks, and other nutrient dense plant beverages. With this in mind, it only makes sense that Suja Organic Juice has become a well-known beverage brand relatively quickly. They’re right on trend! This made them a natural candidate for our latest social media case study. While there is an extensive list of noteworthy plant based beverage brands, I chose to feature Suja for this case study as they have a wide range of products expanding from cold pressed-juices to kombucha. They also recently released a nut free plant protein milk, which I bought last week and have been enjoying in my coffee every morning! For all of my loyal Case Study readers, you might notice I’ve switched things up a bit from my traditional format used while reviewing HUM Nutrition, Lululemon and Lush Cosmetics. In this social media case study, I’ve listed out Suja’s top three best practices for both Facebook and Instagram, and also 3 areas that could be improved upon. Reach out and let me know if you like this new format! Top 3 Best Practices:
Areas of Improvement:
Top 3 Best Practices:
Areas of Improvement:
Our purpose at Think is to always help brands develop a You-centric marketing approach. We want your consumers to feel important, valued and special. Suja creates delicious, high quality beverages, but their social media presence needs a You-centric refresh. It’s time for them to ask themselves, “How can we deliver more value through Facebook and Instagram?” By doing so, they have the potential to provide exactly the content their followers are craving. But, Suja isn’t alone on this journey. The vast majority of brands in our health and wellness industry don’t tailor their content to the wants and needs of their audience. We see it all of the time, and love extending a helping hand to brands wanting to position themselves in a more valuable way to consumers. If you have questions about approaching social media through a You-centric lens, read last week’s customer centric marketing blog written by our founder or feel free to start a discussion with me via email.
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1/19/2022 05:48:19
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