Smart Marketing: B Corp Brands to Support this Earth Day

​Hello everyone, and happy Earth Month! Over the past few years, I have really honed in on companies that are good for me and good for the Earth. This became buying organic, supporting natural, and doing everything I can to reduce waste at every opportunity. Recently, it has evolved into shopping sustainable brands - mainly, B corp brands. Now you probably have seen the B on some of your products, but what does that mean? 

---

“Certified B Corporations are businesses that meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose. B Corps are accelerating a global culture shift to redefine success in business and build a more inclusive and sustainable economy.” 
 
At Think, we’re wild about natural products and foods. So, I have created a list of some great businesses that proudly share that B emblem on their products, as well as where to support them, and what they’re doing for this planet because there is no #planetb.

1. Goddess Garden
This is a natural skincare and sunscreen company that’s main tagline is #GiveChemicalsTheBird. Their products are also “reef safe” - which raised a big question to me: “Is the sunscreen I’m currently using (and therefore, wearing in the ocean, not reef safe?” I found an entire article on it here, but to sum it up; the answer is no. Most sunscreen has a UV filtering chemical called benzophenones, which are highly toxic to coral and mammal life. Taking the extra few minutes to read your sunscreen labels really can save the planet a little bit at a time.
 
2. Purely Elizabeth
Purely Elizabeth is a Boulder based natural foods company that creates granola, oatmeal, and bars that you can pick up in your local Whole Foods! Being a certified B Corp brand means that they have met rigorous standards of social and environmental performance, which is clear on their website and in the way that they carry themselves as a brand. They care about people, good food, and the environment! We will actually be on a panel with them on April 24 (info here) #shamelessplug
 
3. Melt Organic
This is a local Boise company (where I live) and it is vegan butter - AKA #ButterWithoutTheBaggage. This butter is made from organic coconut oil, making it dairy, soy, and nut free. “We believe that by using only plant-based ingredients, reducing carbon emissions and supporting sustainable farming practices that don’t rely on GMO technology, pesticides, and fungicides… we can actually start to make a difference. It’s our way of doing better via butter.” Melt was founded by Cygnia Rapp - who’s dietary restrictions left her high and dry in the dairy aisle. You can find these products at a slew of stores, including Whole Foods and Albertsons, or use their store tracker here to find one near you.
 
4.  Amavida Coffee
Before I even go into this company, they deserve a round of applause. In order to be a B Corp - you have to get a ‘score’ of 80 or higher on this ‘B Impact Score.’ The median score for normal businesses is 50.9 - so a score of 80 is a great achievement. Amavida Coffee has a score of 114.3, and have won a ton of awards for it. This brand is an organic, fair trade, specialty coffee company that delivers on their mission to “be friendly and fair.” They have developed partnerships to improve profitability in small farm owners across Latin America, Caribbean, Africa, and Asia. They are committed to quality in the cup, but also at the source. Now that’s something I can get behind.
 
5. Montanya Rum
Another local company, this rum distillery is in the heart of Crested Butte in Colorado, and is 100% WIND POWERED. You read that right, powered. by. wind. Their passion and commitment to sustainability are evident through some of their best practices, like offsetting carbon production by planting trees, installing renewable energy like solar grids, and capturing methane from landfills - and that is just to name a few (see full list here). My favorite thing about them is that they refuse to participate in ANY TASTING EVENT that doesn’t offer glass instead of plastic. Taking such a strong stand on little things is what will make a big difference in the long run, and definitely gains my respect. 
 
However, you care for this Earth, do it wholeheartedly. Whether it’s not accepting plastic straws when you get your morning iced latte, or only using refillable water bottles, supporting B corp brands, or composting, love on this Earth a little more. It’s the only one we have. Happy Earth month, everyone!

Hannah Budke

Hannah is a our Social Media Coordinator at Think Media Consulting, and a total guru. She has a deep understanding of the ever evolving social platforms, and a passion to make brands lovable.