Hello everyone, and happy Earth Month! Over the past few years, I have really honed in on companies that are good for me and good for the Earth. This became buying organic, supporting natural, and doing everything I can to reduce waste at every opportunity. Recently, it has evolved into shopping sustainable brands - mainly, B corp brands. Now you probably have seen the B on some of your products, but what does that mean?
There's a lot of (justified) confusion surrounding affiliate marketing. As digital marketing has evolved, it has transformed affiliate marketing to become more customizable and effective than ever before. In fact, 15% of all digital media advertising revenue is generated from affiliate marketing, and 50% of this affiliate generated traffic originates from mobile devices. Can you imagine our reaction if someone told us this prediction 10 years ago?
One of the largest trends our team noticed while hitting the show floor at Expo West 2019 was, unsurprisingly, a plant based diet. With such a heavy focus on plant power comes more trends such as meat alternatives, plant and nut milks, and other nutrient dense plant beverages. With this in mind, it only makes sense that Suja Organic Juice has become a well-known beverage brand relatively quickly. They’re right on trend! This made them a natural candidate for our latest social media case study.
At Think Media, we use a YOU-centric marketing approach to connect customers with your brand. That means that we create a personal connection with your customer that makes them feel important, valued and special. While brands tend to know and understand the value of their customers, they often forget what truly resonates with their customers in their marketing strategies and tactics, and instead focus on the attributes of their brand.
Is anyone else still coming down from the rush of Expo West 2019? Every year it seems like the show hits its peak. We ask ourselves, “Can there really be ANY more natural products that we haven’t discovered yet?” And every following year, Expo explodes with even more talented brands creating cutting edge, trend setting, and change making food, beverage, and skincare products.
With all the digital focus being on Instagram lately, we have seen Facebook marketing take a bit of a backseat. Maybe you’ve noticed that the companies you follow (or even perhaps, your own) seem to care less about their Facebook strategy. Maybe it's recycled content or less than inspiring ads, many brands seem to be spending less time on Facebook and more time on the quick and digestible content that lives on IG. At Think, we still love Facebook for everything it is and everything it does for our brand. So we thought we should remind you why Facebook marketing should still be a priority in 2019. We’ve rounded up some great strategies to reinspire your FB presence and focus on new Facebook trends.
Before we jump right in, this headline is misleading. The truth is that many companies fall prey to the myth that effective social media marketing can be done with little resources, time or expertise allocated. In other words, many believe social media marketing works on a shoestring budget.
Effective digital marketing takes many forms, and perpetually evolves, but one of the most crucial tasks is determining how to drive more revenue and sales. That is why lead generation and customer acquisition efforts often take a higher priority in the marketing mix than brand awareness and top of funnel initiatives. While we believe that brand awareness always needs to be a focus, we certainly understand the pressure to capture more sales. Fortunately, there are several ways to increase your revenue.
All right Thinkers, we have a fun blog topic to discuss this month. We chose to focus on a specific tactic of digital marketing that has the ability to directly reach repeat buyers, educate your following and drive sales for your brands. When used correctly, this tool has given brands a leg up again and again against their competitors, and also provides measurable conversion results. Yes, measurable! Are you ready to find out what that miraculous tool is?
One thing that everyone can agree on is that Instagram engagement is way down. Be it your personal account or your business profile, everyone is getting hit hard with low engagement rates. People are quick to point fingers about IG's 'algorithms,' but are slow to find meaningful ways to get it back up and on track. After hours (and hours) of brainstorming, researching, and talking through options; here are Think Media's top 5 steps to kickstarting your Instagram engagement.