It’s that time again to reflect on the past year and plan ahead for the upcoming. Hasn’t 2018 been an awesome year for marketing? Social media has only become further engrained in everyone’s day-to-day lives, ecommerce is booming and companies are embracing content marketing tactics into their overall strategies for the future. Working in digital marketing, our team has become accustomed to constant change and evolution. It’s just a part of our lives in this industry. We know that being behind on digital updates can result in major consequences, and we thrive to stay ahead of the trends.
Happy December, Thinkers! Can you believe how quickly the holidays snuck up this year? As I was deciding which brand to analyze for this month’s case study, I wanted to highlight a brand not only positioned in the beauty industry but also one known for having great gift giving products. It didn’t take long before I landed on a personal favorite… Lush Cosmetics! If you’re not familiar with the popular brand Lush, they specialize in handmade soaps, bath bombs, lotions and other body products with a focus on natural ingredients, animal and human rights as well as sustainability.
As a marketing leader, your mind is fully in 2019 - deciding which channels to expand, what new platforms to test, and how to stay fresh and relevant in the fast moving digital environment. This time of the year is a perfect time to reflect on your user experience, both where it has been and where it is going.
Can you believe how quickly the holidays snuck up this year? Halloween flew by, now suddenly it’s Thanksgiving and time to start Christmas shopping! Before we get to Christmas, there is another lesser-known special day approaching; Small Business Saturday. While Think Media’s team definitely has some favorite nationwide brands, we truly have a deep appreciation for locally owned businesses and the dedicated people who run them. Having grown up with a family-owned flower shop, my adoration for small businesses runs deep. I understand that successfully operating a small business requires the leadership to wear multiple hats, and that is no small feat. On top of all of the pressures of running a small business, large nationwide competitors also provide stiff competition.
In honor of the approaching Thanksgiving holiday, I decided to skip writing our usual informative digital marketing blog in favor of something else; gratitude. For me, feeling thankful is a part of my daily life. In fact, I seek out things to be thankful for almost in a ritualistic way because it keeps me focused on what matters. More than that, this practice makes me stop and take notice, in an often fast-paced and somethings hectic life, of the beauty that surrounds me.
The SupplySide West 2018 Expo was held in Las Vegas last week, and we walked away from the show excited about the emerging trends in the health and wellness ingredient business. While some of these trends are continuations from past years, others are just taking hold. This blog examines our favorites. Before diving in, I would like to mention that while this blog highlights specific companies, I’m simply recognizing those that stuck out and not necessarily highlighting brands that are associated with Think. O.K., now that we covered that, let’s dig in.
..But What About Twitter?
Your resident social media expert is back with some insight into the world of Twitter. Now, those who know me personally know that Twitter is my favorite social media of all time. I would give up every other platform just to keep my sweet Twitter account.
We keep hearing about voice search because, let’s face it, it’s a game changer in many respects.
With more consumers using their voice to drive search engine results, marketers need to stay ahead of the curve. At some point in the not so distant future, marketers will have to adjust their SEO strategies to satisfy voice search. We know, one more thing for digital marketers to obsess over, but fear not. We’re here to help!
As social media has evolved and grown in popularity, companies on the peripheral of being “cool” have been able to gain attention in the digital spotlight. The first that come to mind are mattress brands (Casper, Purple, Leesa, etc.), premium coolers (Yeti has taken over), shaving companies (Harry’s, Dollar Shave Club, etc.) and daily vitamins (Sugar Bear Hair, Ritual, Care/Of, HUM, and more!). It’s interesting and exciting to see these types of industries that have a history of lacking emotional connections to their consumers, now suddenly gather passionate tribes!
Ecommerce is all the rage right now with good reason. Business is booming! In fact, according to Internet Retailer, U.S. ecommerce sales grew by 15.4% in Q2 2018 year-over-year with sales for the quarter of $127.3 billion. Of course, a good portion of this revenue is based on Amazon, but there is no denying that continued online store sales growth is inevitable. Ecommerce presents a huge opportunity for brands that wish to be masters of their own destiny and create direct connections with their customers. No wonder more health and wellness brands are jumping on the online store bandwagon.