Being a social media manager means I always have to stay on top of trends and Instagram makes that increasingly difficult. Anyone else feel like they drop new features every 15 minutes? Well, thanks to this year’s Facebook Development Conference #F82019, there is a slew of new Instagram features. I’ve rounded up and taken a deep dive into the ones that will most affect businesses like yours. Here are the top three:
More companies are allocating dollars to Influencer Marketing with good reason. Adding influencers to your brand’s marketing mix is a great way to increase brand awareness, traffic and ultimately sales. No wonder the industry is projected to reach as high as $10 Billion in revenue by 2020. With all the interest, brands continue to have questions about working with influencers and potential return to their business.
Video marketing is at the top of the content asset heap these days for good reason. Video is naturally engaging, and all marketers want to engage their audience or perspective audience. In fact, engagement is a more important metric than follower count when it comes to social media and here’s why. Having a large social media follower count doesn’t necessarily equate to success in the form of lead generation, customer acquisition, sales or revenue. On the contrary, an engaged social audience that readily consumes, comments, shares and provides sentiment in reaction to your content is far more likely to visit your website, subscribe to your newsletter and ultimately become a customer.
Of course, consistently creating and distributing great videos (and it does have to be great because poor video content will still drive poor engagement) can be difficult because of the time, effort and expense associated. This article examines why the investment is worth it and explores how even small to medium sized businesses can benefit from a video marketing strategy.
I remember when Instagram Stories first arrived, and there was UPROAR from Snapchat enthusiasts! “Did Instagram SERIOUSLY just copy Snapchat? How unoriginal!" Now, It's hard to imagine the IG platform without the scroll of moment to moment Stories at the top of the feed.
Hello everyone, and happy Earth Month! Over the past few years, I have really honed in on companies that are good for me and good for the Earth. This became buying organic, supporting natural, and doing everything I can to reduce waste at every opportunity. Recently, it has evolved into shopping sustainable brands - mainly, B corp brands. Now you probably have seen the B on some of your products, but what does that mean?
There's a lot of (justified) confusion surrounding affiliate marketing. As digital marketing has evolved, it has transformed affiliate marketing to become more customizable and effective than ever before. In fact, 15% of all digital media advertising revenue is generated from affiliate marketing, and 50% of this affiliate generated traffic originates from mobile devices. Can you imagine our reaction if someone told us this prediction 10 years ago?
One of the largest trends our team noticed while hitting the show floor at Expo West 2019 was, unsurprisingly, a plant based diet. With such a heavy focus on plant power comes more trends such as meat alternatives, plant and nut milks, and other nutrient dense plant beverages. With this in mind, it only makes sense that Suja Organic Juice has become a well-known beverage brand relatively quickly. They’re right on trend! This made them a natural candidate for our latest social media case study.
At Think Media, we use a YOU-centric marketing approach to connect customers with your brand. That means that we create a personal connection with your customer that makes them feel important, valued and special. While brands tend to know and understand the value of their customers, they often forget what truly resonates with their customers in their marketing strategies and tactics, and instead focus on the attributes of their brand.
Is anyone else still coming down from the rush of Expo West 2019? Every year it seems like the show hits its peak. We ask ourselves, “Can there really be ANY more natural products that we haven’t discovered yet?” And every following year, Expo explodes with even more talented brands creating cutting edge, trend setting, and change making food, beverage, and skincare products.
With all the digital focus being on Instagram lately, we have seen Facebook marketing take a bit of a backseat. Maybe you’ve noticed that the companies you follow (or even perhaps, your own) seem to care less about their Facebook strategy. Maybe it's recycled content or less than inspiring ads, many brands seem to be spending less time on Facebook and more time on the quick and digestible content that lives on IG. At Think, we still love Facebook for everything it is and everything it does for our brand. So we thought we should remind you why Facebook marketing should still be a priority in 2019. We’ve rounded up some great strategies to reinspire your FB presence and focus on new Facebook trends.