Personalization in marketing can mean different things to different people. Some think of personalization only as it relates to email marketing and simple things like using your customers first name in your email messaging. Others think of personalization as curating products that are of the highest interest to your customer through your ecommerce store. Some think of personalization as the straightforward approach of eliminating unnecessary information to improve the customer experience. At Think, we view personalization tactics as an extension of a YOU-centric marketing mindset that puts the customer’s needs, wants and desires first.
Content Marketing has become a bit of a buzz word… and for good reason! Consumers are craving marketing that delivers value, and what better way than through enticing, educational content? While there are numerous forms of valuable content your brand should be using to engage consumers (video, quizzes, expertly planned social media posts, just to name a few), one of the most powerful mediums is blogging.
Your Customers Don't Care! Why a YOU-centric Approach is Key to Winning Customers in Today's Cutting-Edge Brand Landscape
The single biggest marketing challenge today may well be brand differentiation. Now more than ever, it can be difficult to differentiate your products from your competitors in the eyes of the consumer. And can you blame them? One look at any major retailer's shelves or a quick search on Amazon, and you will see a virtual sea of products that all seem to have similar attributes, features and benefits. How does a brand separate themselves and develop true brand recognition and loyalty when there are so many products that are perceived to offer the same thing? This is why effective marketing has become so difficult. The customer is overwhelmed with choices and confused by the apparent lack of differences between products. A YOU-centric marketing approach meets this challenge.
The world of digital marketing never rests. Rather, it is in a constant state of evolution. That is why sophisticated marketers know that they have to stay one step ahead, or at a minimum, stay relevant. The end result is that many marketers dabble in a bit of this and that to determine what is working now, and while we agree that it is important to test, we have noticed that some of the marketing strategy fundamentals seem to be going by the wayside. A perfect example of this is paid search. Some brands seem to be ignoring paid search marketing in the pursuit of other mediums such as social advertising, and while we at Think Media agree that social advertising should be part of the marketing mix, paid search is still the most effective way to drive conversions.
Capturing your customer’s loyalty can be a tricky task. Loyalty is largely earned based on giving your customer the experience, product, and service that they have come to expect. And in a digital, Amazon Prime world, customer expectation continues to increase. Even when you do all the right things, your customer won’t necessarily turn into a repeat customer or a brand advocate. This is why many companies seek out loyalty programs which reward customers for their repeat purchases as a way of enticing loyalty and giving more to their high frequency purchasers. This isn’t a bad approach especially because your best customers deserve a little love.
Our Think Media founder, Shahla Hebets, moderated a panel discussion about Mastering your Influencer Marketing at Expo West's 2019 Digital Marketing Summit in Anaheim, CA. If you didn't have chance to attend the Digital Marketing Summit, watch the full panel discussion below and subscribe to our YouTube channel!
What’s working now? It’s a question that digital marketing experts field all the time, and it’s understandable why this question is on virtually everyone’s mind. The digital marketing landscape seems to evolve by the day, rather than by the month and year. As such, there is a fair amount of confusion regarding what actually works now, what drives a return, and what separates your brand from the competition in the ever-changing world of internet marketing.
Being a social media manager means I always have to stay on top of trends and Instagram makes that increasingly difficult. Anyone else feel like they drop new features every 15 minutes? Well, thanks to this year’s Facebook Development Conference #F82019, there is a slew of new Instagram features. I’ve rounded up and taken a deep dive into the ones that will most affect businesses like yours. Here are the top three:
More companies are allocating dollars to Influencer Marketing with good reason. Adding influencers to your brand’s marketing mix is a great way to increase brand awareness, traffic and ultimately sales. No wonder the industry is projected to reach as high as $10 Billion in revenue by 2020. With all the interest, brands continue to have questions about working with influencers and potential return to their business.
Video marketing is at the top of the content asset heap these days for good reason. Video is naturally engaging, and all marketers want to engage their audience or perspective audience. In fact, engagement is a more important metric than follower count when it comes to social media and here’s why. Having a large social media follower count doesn’t necessarily equate to success in the form of lead generation, customer acquisition, sales or revenue. On the contrary, an engaged social audience that readily consumes, comments, shares and provides sentiment in reaction to your content is far more likely to visit your website, subscribe to your newsletter and ultimately become a customer.
Of course, consistently creating and distributing great videos (and it does have to be great because poor video content will still drive poor engagement) can be difficult because of the time, effort and expense associated. This article examines why the investment is worth it and explores how even small to medium sized businesses can benefit from a video marketing strategy.