As a marketing leader, your mind is fully in 2019 - deciding which channels to expand, what new platforms to test, and how to stay fresh and relevant in the fast moving digital environment. This time of the year is a perfect time to reflect on your user experience, both where it has been and where it is going.
Establishing a detailed game plan for incremental testing by putting yourself in the shoes of the user can result in significant gains. User expectations continue to evolve so understanding the needs more fully can increase revenue and always makes the C-Suite happy. A clean UX also sets up new platforms or strategies for a greater chance of success.
This is common sense, yet something more easily preached than practiced. As an entrenched employee, it can be extremely difficult to see your site as a user would.
Here are some tips to keep in mind to make the most of your UX optimization efforts and to see the forest through the trees in the New Year.
Ensuring a strategy is in place to monitor and improve your user experience opens up the possibility to a wealth of long-term gains. Additionally, it allows time and increases the chance of success when testing the latest and greatest new digital features and platforms.