Content Marketing: The Love Affair Between Advertising and Publishing

Shahla Hebets - Friday, December 09, 2016
According to Russ Henneberry from DigitalMarketer (, “content marketing is the intersection between publishing and advertising.” This feels like a fairly straight forward explanation. Most executives and business owners are familiar with advertising in all its shapes and sizes. However, reference publishing to executives or business owners [Read More...]

Givers Gain Especially for Your Business

Shahla Hebets - Wednesday, November 23, 2016
My favorite holiday has always been Thanksgiving. As a child, I remember waiting patiently for my mom to present a perfectly cooked turkey, mashed potatoes, homemade pumpkin pie, and all the other fixings. I loved the aroma that wafted throughout the house, the holiday music subtly playing in the background, and of course, the chance to steal an olive off of the tray on a beauti [Read More...]

Are You Using Social Media For Good?

Shahla Hebets - Monday, November 21, 2016
No, this is not another post about effective social media strategies. Instead, this is about the role of social media in an ever-changing world. It is about the consequences of social media when used to harm or distort. Regardless of your position on the Presidential election, I think it is fair to say that many were surprised by the outcome. The long-shot won despite nearly every po [Read More...]

Savvy Smart Marketers Use These Content and Buying Funnel Tips

Shahla Hebets - Thursday, November 10, 2016
I was chatting with a prospective client recently regarding his digital marketing strategy. During the discussion, he mentioned that he had invested in content creation some time ago but expressed concern that despite the hours dedicated to creating great content, his business wasn’t seeing an uptick in sales. I listened as he expressed his frustration regarding the stagnant sales th [Read More...]

Social Media is the Gateway Drug to Awareness

Shahla Hebets - Thursday, October 20, 2016
I have to start this blog with some truths. First, I love Gary Vaynerchuk. I like that he is real and raw. Second, I admire his work ethic. He is a hardworking individual who isn’t afraid to roll up his sleeves and get the job done. Third, I find value in his communication style, even in his harsh language, because it is authentic. Last, his strategic-thinking is so impressive that a [Read More...]

How to Move Your Company Into Growth Mode In Three Simple Steps

Shahla Hebets - Wednesday, October 12, 2016
With election season upon us, it is easy to feel uncertain or nervous about our future. It’s not that I anticipate doomsday, but rather, change in any form can be difficult. It is the fear of change or entering the unknown that has hamstrung businesses and left executives to proclaim, “We have always done it this way, and we are not going to change now.” Those same, change-resistant  [Read More...]

Need to Differentiate Your Brand? These Top 4 Branding Strategies Will Do Just That

Shahla Hebets - Thursday, September 29, 2016
Recently, I had the pleasure of joining a panel of branding and marketing experts at a Women in Film and Media ( event. The event was geared toward filmmakers, actors and actresses, as well as other professionals in the media business. The audience was engaged and asked several questions regarding the necessary steps or techniques for crafting strong  [Read More...]

2017 Social Media Predictions - What You Need To Know

Shahla Hebets - Friday, September 23, 2016
We live in a world of media fragmentation, one where customers have a myriad of options to connect with or ignore your content. This means that marketers have the difficult task of trying to garner potential customers’ attention through a wide array of popular social media networks. It is a challenge to stay on top of the shifting consumer behaviors and technological changes in the a [Read More...]

Who Doesn't Love Video? Why You Need A Video Marketing Strategy

Shahla Hebets - Friday, September 16, 2016
Video marketing is at the top of the content asset heap these days for good reason. Video is naturally engaging, and all marketers want to engage their audience or perspective audience. In fact, engagement is a more important metric than follower count when it comes to social media and here’s why. Having a large social media follower count doesn’t necessarily equate to success in the [Read More...]

Why Customers Want You To Know Them

Shahla Hebets - Friday, September 09, 2016
The other evening, I had the privilege of enjoying a fabulous meal with a client at one of Denver’s best restaurants. We were discussing a social media and digital marketing strategy targeting young professional chefs. During the conversation, my client suggested that I speak with two of the chefs that were in the process of creating our delectable dinner. While the two chefs were cl [Read More...]

Why I Said Goodbye To Corporate Media To Be Truly Customer-Centric

Shahla Hebets - Tuesday, August 23, 2016
I have always loved all-things-media – the content ideation, strategy, channel selection, distribution, marketing, advertising, the customer acquisition, and, of course, the revenue. When I first started in advertising sales, many moons ago, I remember joyfully thinking “I get paid to speak with customers and solve their marketing and advertising needs, really? In earnest, it se [Read More...]

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Amy Butler

I’m incredibly grateful to have had the opportunity to collaborate with Shahla. She is a thoughtful, sincere and wise guide who is gifted with balancing heart work and life missions with the business of sharing the inspirations with a larger audience. She is a study in grace and wisdom and someone who leads with vision and spirit.

Amy Butler
Blossom Magazine

Eric Shanfelt

Shahla is one of those unique individuals who truly understands and cares about the success of her clients. She understands strategic marketing, but isn't afraid to dive into the hands-on tactical details. She's able to match the right tactics for each client's needs to give the best ROI possible. On top of all of this, Shahla is simply one of the nicest people I've ever had the pleasure to work with. I would recommend working with her in a heartbeat.

Eric Shanfelt
Digital Media Executive

Janis Crowley

Shahla is one of the savviest and most accomplished media professionals that I've ever known. She can communicate the big picture while creating and executing successful media strategies that align with marketing objectives and budgets. Her talents and business acumen are exceptional. Shahla is a unique and valuable asset for any organization.

Janis Crowley
Senior Account Executive at NewBay Media

Lisa Hodge

Shahla is highly skilled at increasing revenue through innovative and thoughtful media strategies. She helps her clients get results. More than that, Shahla truly wants her clients to succeed. That makes her invaluable.

Lisa Hodge
Assistant Vice President at Dex Media

Nate Frick

I had the pleasure of working with Shahla for two years, and know her to be a results-oriented business strategist who cares deeply about the success of her clients. She is professional, detailed and always comes prepared. I can't recommend Shahla highly enough.

Nate Frick
Vice President of Engineering & Operations at Wayin

Scott Owen

Keeping up with the ever-evolving pace of digital media and information services is a natural process for Shahla, and a unique strength for connecting with professional marketers. Shahla quickly uncovers needs, creatively addresses solutions, and successfully delivers results…time and time again.

Scott Owen
Vice President at New Hope Natural Media

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