Need Qualified Traffic? Got SEO.


Need Qualified Traffic? Got SEO.

Search continues to dominate the field when it comes to increasing conversions. After all, gaining customers starts with sending traffic to your website, and while social media is great for driving referral traffic, nothing beats search engine optimization (SEO) and paid search when it comes to generating qualified traffic to your site. With that said, search engine optimization is a long-term game. This means that you won’t see the fruits of your labor pay off for at least a few months, assuming that you’re doing everything right. Of equal import, search engine optimization requires on-going effort. It isn’t a “set it and forget it” initiative unless you wish to see your traffic and ranking decline in the future. Fortunately, there are several tactics that any brand can do to improve your organic search visibility.

Initially, we take an analytic approach to determine the SEO priority list of high-impact action items to improve upon or implement. The technical aspects of SEO are a good place to start. It behooves you to have someone with back-end expertise help with this. Begin by reviewing the site indexing, inbound and outbound links, duplication issues, error pages and any other technical challenges that may be impacting your site’s performance. From there, move on to the meta tags and ensure that your title tags, headlines and meta descriptions include the proper keywords. Like all things search related, keywords are important so do the research required to ensure that you’re using the most effective keywords for your brand.

During this stage, we also recommend that you examine your website’s site speed and load time. Site speed can impact search visibility and can also affect conversions because slower load times can annoy your customers and result in the loss of a sale. Large image files can be the culprit. Fortunately, they’re easily remedied. However, you should also review your site’s extensions and plug-ins to ensure they aren’t slowing down your site speed too.

Once you’ve tackled the technical aspects, it’s time to focus on the content. When it comes to effective search engine optimization, content is king. If you’re serious about improving your visibility and rank on search engines then it’s time to start writing some fresh, high-quality content. And we do mean high quality. Just another short, fluff piece won’t do. Give your audience something unique and valuable and watch your traffic increase. Adding a blog to your website can be the perfect SEO solution because it provides on-going content optimization, and the ability to include new and trending keywords. It also gives your brand the opportunity to provide sharable content on social media or other platforms which also helps your brand’s search visibility. Talk about the gift that keeps on giving!

Make the investment in your brand’s search engine optimization because the ability to pull qualified traffic to your website is the lifeblood of any brand.

 

 

Shahla Hebets is the founder of Think Media Consulting, a digital marketing consultancy firm. Think Media creates smart, relevant, and authentic digital marketing, social media and ecommerce strategies that drive revenue for health and wellness brands.

 

 


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Amy Butler

I’m incredibly grateful to have had the opportunity to collaborate with Shahla. She is a thoughtful, sincere and wise guide who is gifted with balancing heart work and life missions with the business of sharing the inspirations with a larger audience. She is a study in grace and wisdom and someone who leads with vision and spirit.

Amy Butler
Blossom Magazine

Eric Shanfelt

Shahla is one of those unique individuals who truly understands and cares about the success of her clients. She understands strategic marketing, but isn't afraid to dive into the hands-on tactical details. She's able to match the right tactics for each client's needs to give the best ROI possible. On top of all of this, Shahla is simply one of the nicest people I've ever had the pleasure to work with. I would recommend working with her in a heartbeat.

Eric Shanfelt
Digital Media Executive

Janis Crowley

Shahla is one of the savviest and most accomplished media professionals that I've ever known. She can communicate the big picture while creating and executing successful media strategies that align with marketing objectives and budgets. Her talents and business acumen are exceptional. Shahla is a unique and valuable asset for any organization.

Janis Crowley
Senior Account Executive at NewBay Media

Lisa Hodge

Shahla is highly skilled at increasing revenue through innovative and thoughtful media strategies. She helps her clients get results. More than that, Shahla truly wants her clients to succeed. That makes her invaluable.

Lisa Hodge
Assistant Vice President at Dex Media

Nate Frick

I had the pleasure of working with Shahla for two years, and know her to be a results-oriented business strategist who cares deeply about the success of her clients. She is professional, detailed and always comes prepared. I can't recommend Shahla highly enough.

Nate Frick
Vice President of Engineering & Operations at Wayin

Scott Owen

Keeping up with the ever-evolving pace of digital media and information services is a natural process for Shahla, and a unique strength for connecting with professional marketers. Shahla quickly uncovers needs, creatively addresses solutions, and successfully delivers results…time and time again.

Scott Owen
Vice President at New Hope Natural Media

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