Case Study: How Healthy is Lululemon's Social Media Strategy?

Lydia Patton - Wednesday, January 09, 2019
I always get a little excited when I write and release the monthly Social Media Case Study. Combing through a brand’s Instagram, Facebook and Twitter unleashes the inner detective in me. I can’t help but feel like I’m snooping around their secrets as I analyze their imagery, captions, hashtags and engagement, trying to improve upon their bad habits and praise their good practices.  [Read More...]

Need Qualified Traffic? Got SEO.

Shahla Hebets - Wednesday, January 02, 2019
Search continues to dominate the field when it comes to increasing conversions. After all, gaining customers starts with sending traffic to your website, and while social media is great for driving referral traffic, nothing beats search engine optimization (SEO) and paid search when it comes to generating qualified traffic to your site. With that said, search engine optimization is a [Read More...]




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Shahla is one of those unique individuals who truly understands and cares about the success of her clients. She understands strategic marketing, but isn't afraid to dive into the hands-on tactical details. She's able to match the right tactics for each client's needs to give the best ROI possible. On top of all of this, Shahla is simply one of the nicest people I've ever had the pleasure to work with. I would recommend working with her in a heartbeat.

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Shahla is one of the savviest and most accomplished media professionals that I've ever known. She can communicate the big picture while creating and executing successful media strategies that align with marketing objectives and budgets. Her talents and business acumen are exceptional. Shahla is a unique and valuable asset for any organization.

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