Instagram Stories: How to Use to Maximize Your Success

Lydia Patton - Tuesday, August 28, 2018
This August, Instagram Stories celebrated its 2nd birthday! Doesn’t it feel like this feature was rolled out just a couple of months ago? I remember when Instagram Stories first arrived on the platform, and there was UPROAR from Snapchat enthusiasts! “Did Instagram SERIOUSLY just copy Snapchat? How unoriginal! Why would I post a story on Instagram when I could just post a n [Read More...]

The Evolution of Affiliate Marketing

Lydia Patton - Wednesday, August 22, 2018
I oftentimes get asked the question, "Lydia, what even IS affiliate marketing? Sure, 'affiliates' are paid commission to help sell a product, but do affiliates have to be websites or can they be individual people too?" Do you have these same questions? Affiliate marketing is strange because a lot of industry professionals make it seem A LOT more complicated than it truly is. The [Read More...]

How to Create Powerful & Effective Buyer Personas

Shahla Hebets - Wednesday, August 08, 2018
Knowing your target audience is a complex business, not least of which, because people are naturally multi-faceted and multi-interested in a variety of subjects. For instance, you can be a sports junky but also be an Opera aficionado. You can love the great outdoors, but also be knitting enthusiast. And those are just a few examples of seemingly different interests. Most people are f [Read More...]

What is Facebook Watch?

Lydia Patton - Wednesday, August 08, 2018
Here’s the deal, Facebook continues to change, evolve, and well, even frustrate. Facebook claims that Facebook Watch isn’t the same as Netflix or YouTube… “We’re like nothing you’ve ever seen before!” However, after taking WAY too many hours digging into the latest research on Facebook Watch, I can’t help but think of Watch as the offspring of a Netflix and YouTube bromance. Y [Read More...]




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Amy Butler

I’m incredibly grateful to have had the opportunity to collaborate with Shahla. She is a thoughtful, sincere and wise guide who is gifted with balancing heart work and life missions with the business of sharing the inspirations with a larger audience. She is a study in grace and wisdom and someone who leads with vision and spirit.

Amy Butler
Blossom Magazine

Eric Shanfelt

Shahla is one of those unique individuals who truly understands and cares about the success of her clients. She understands strategic marketing, but isn't afraid to dive into the hands-on tactical details. She's able to match the right tactics for each client's needs to give the best ROI possible. On top of all of this, Shahla is simply one of the nicest people I've ever had the pleasure to work with. I would recommend working with her in a heartbeat.

Eric Shanfelt
Digital Media Executive

Janis Crowley

Shahla is one of the savviest and most accomplished media professionals that I've ever known. She can communicate the big picture while creating and executing successful media strategies that align with marketing objectives and budgets. Her talents and business acumen are exceptional. Shahla is a unique and valuable asset for any organization.

Janis Crowley
Senior Account Executive at NewBay Media

Lisa Hodge

Shahla is highly skilled at increasing revenue through innovative and thoughtful media strategies. She helps her clients get results. More than that, Shahla truly wants her clients to succeed. That makes her invaluable.

Lisa Hodge
Assistant Vice President at Dex Media

Nate Frick

I had the pleasure of working with Shahla for two years, and know her to be a results-oriented business strategist who cares deeply about the success of her clients. She is professional, detailed and always comes prepared. I can't recommend Shahla highly enough.

Nate Frick
Vice President of Engineering & Operations at Wayin

Scott Owen

Keeping up with the ever-evolving pace of digital media and information services is a natural process for Shahla, and a unique strength for connecting with professional marketers. Shahla quickly uncovers needs, creatively addresses solutions, and successfully delivers results…time and time again.

Scott Owen
Vice President at New Hope Natural Media

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