The term content marketing has become a favorite buzzword of today’s marketers. However, it is one thing to speak of the value of content marketing and another thing entirely to develop strategies and execution plans which utilize content marketing effectively as well as efficiently. To shed light on the most successful strategies, we have aggregated a few articles that offer practical advice and useful tactics for creating alluring content marketing campaigns.
Your Content Marketing Strategy Doesn’t Have to Be Complicated
“Start by asking yourself who the audience is that you’re serving? With a target segment in place, really kick the tires. Have you been specific enough? Do you need to go deeper? With that nailed down, start fleshing out who they are and what’s important to them. Include quantitative demographics as well as qualitative psychographics.” Read more..
How to Create an Easy Content Marketing Strategy You’ll Actually Use
“Defining your audience is so important that many marketers break their audience down into groups called personas. Each persona has unique demographics, beliefs and needs pertaining to your business. For example, a real estate broker might have personas for home buyers that include single females, single males, married couples and married couples with children.” Read more..
7 Ways to Improve Your Content Marketing Strategy
“When I ask business owners what they hope to accomplish from their content, nine times out of 10 they say, "Increased sales". But the reality is that there are few times when a single piece of content can be directly tied to revenue. So, what realistic business goals can you set out for your content? Some of the most common are increased leads, brand awareness (keeping your company top of mind) and customer retention.” Read more...