THINK MEDIA CONSULTING
  • About
    • Blog
    • Contact
  • Services
  • Book
  • Newsletter Sign Up
  • Media

Are You Overwhelmed by Your Content Marketing Efforts? Try These Strategies

8/3/2016

0 Comments

 
Picture
The term content marketing has become a favorite buzzword of today’s marketers. However, it is one thing to speak of the value of content marketing and another thing entirely to develop strategies and execution plans which utilize content marketing effectively as well as efficiently. To shed light on the most successful strategies, we have aggregated a few articles that offer practical advice and useful tactics for creating alluring content marketing campaigns.

Your Content Marketing Strategy Doesn’t Have to Be Complicated

“Start by asking yourself who the audience is that you’re serving? With a target segment in place, really kick the tires. Have you been specific enough? Do you need to go deeper? With that nailed down, start fleshing out who they are and what’s important to them. Include quantitative demographics as well as qualitative psychographics.” Read more..

How to Create an Easy Content Marketing Strategy You’ll Actually Use
“Defining your audience is so important that many marketers break their audience down into groups called personas. Each persona has unique demographics, beliefs and needs pertaining to your business. For example, a real estate broker might have personas for home buyers that include single females, single males, married couples and married couples with children.” Read more..

7 Ways to Improve Your Content Marketing Strategy
 “When I ask business owners what they hope to accomplish from their content, nine times out of 10 they say, "Increased sales". But the reality is that there are few times when a single piece of content can be directly tied to revenue. So, what realistic business goals can you set out for your content? Some of the most common are increased leads, brand awareness (keeping your company top of mind) and customer retention.” Read more...
0 Comments



Leave a Reply.

    Archives

    September 2020
    August 2020
    July 2020
    March 2020
    February 2020
    January 2020
    December 2019
    November 2019
    October 2019
    September 2019
    August 2019
    July 2019
    June 2019
    May 2019
    April 2019
    March 2019
    February 2019
    January 2019
    December 2018
    November 2018
    October 2018
    September 2018
    August 2018
    July 2018
    June 2018
    May 2018
    April 2018
    March 2018
    January 2018
    December 2017
    November 2017
    October 2017
    August 2017
    July 2017
    June 2017
    February 2017
    January 2017
    December 2016
    November 2016
    October 2016
    September 2016
    August 2016
    July 2016
    June 2016

    Categories

    All

    RSS Feed

Proud sponsor of Naturally Boulder

#ThinkDifferently

Privacy Policy
Copyright © 2019 Think Media Consulting
  • About
    • Blog
    • Contact
  • Services
  • Book
  • Newsletter Sign Up
  • Media