Three Lessons Brands Can Learn From Greta Thunberg

While the world watched a tough, passionate 16-year-old from Sweden take on the very real and pressing issue of climate change, I kept thinking about the impact to brands. After all, an estimated 7.5 million people across the world participated in the climate strike, and many others supported virtually. The end result is that whether brands like it or not, eco-consciousness is now firmly on consumers’ minds and their awareness is sure to increase as the effects of climate change continue to be felt. This presents both a challenge and an opportunity to brands that wish to address their customers’ increasing eco-mindfulness, but have yet to do so or don’t know where to begin. The good news is that there is much to be gained by embracing this growing environmental awareness with brands positioning themselves as purpose-driven. There are three important lessons that brands can learn from Greta Thunberg.   

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