 As a marketing leader, your mind is fully in 2019 - deciding which channels to expand, what new platforms to test, and how to stay fresh and relevant in the fast moving digital environment. This time of the year is a perfect time to reflect on your user experience, both where it has been and where it is going.
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 Can you believe how quickly the holidays snuck up this year? Halloween flew by, now suddenly it’s Thanksgiving and time to start Christmas shopping! Before we get to Christmas, there is another lesser-known special day approaching; Small Business Saturday. While Think Media’s team definitely has some favorite nationwide brands, we truly have a deep appreciation for locally owned businesses and the dedicated people who run them. Having grown up with a family-owned flower shop, my adoration for small businesses runs deep. I understand that successfully operating a small business requires the leadership to wear multiple hats, and that is no small feat. On top of all of the pressures of running a small business, large nationwide competitors also provide stiff competition.
 In honor of the approaching Thanksgiving holiday, I decided to skip writing our usual informative digital marketing blog in favor of something else; gratitude. For me, feeling thankful is a part of my daily life. In fact, I seek out things to be thankful for almost in a ritualistic way because it keeps me focused on what matters. More than that, this practice makes me stop and take notice, in an often fast-paced and somethings hectic life, of the beauty that surrounds me.
 The SupplySide West 2018 Expo was held in Las Vegas last week, and we walked away from the show excited about the emerging trends in the health and wellness ingredient business. While some of these trends are continuations from past years, others are just taking hold. This blog examines our favorites. Before diving in, I would like to mention that while this blog highlights specific companies, I’m simply recognizing those that stuck out and not necessarily highlighting brands that are associated with Think. O.K., now that we covered that, let’s dig in.
 ..But What About Twitter?
Your resident social media expert is back with some insight into the world of Twitter. Now, those who know me personally know that Twitter is my favorite social media of all time. I would give up every other platform just to keep my sweet Twitter account.  We keep hearing about voice search because, let’s face it, it’s a game changer in many respects.
With more consumers using their voice to drive search engine results, marketers need to stay ahead of the curve. At some point in the not so distant future, marketers will have to adjust their SEO strategies to satisfy voice search. We know, one more thing for digital marketers to obsess over, but fear not. We’re here to help! |
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