Why Do Social Media Micro Influencer Partnerships Work?

Partnering with social media influencers to promote a product has become the norm. It is now common to see celebrities posting pictures of their favorite face mask or teeth whitener. Large celebrities such as Kim Kardashian offer a huge audience of followers to companies looking for brand partnerships. While celebrities do garner huge social media interest, there is also a pay-to-say element which can feel less than authentic. So how can you tap into the power of social media influencers that have the quality of genuineness? Enter “micro influencers” or up-and-coming influencers with smaller follower counts. Micro-influencers are powerful allies because they don’t feel commercial. They have more trustworthiness with their followers because they have yet to become a household name.

---

Read More