I have to start this blog with some truths. First, I love Gary Vaynerchuk. I like that he is real and raw. Second, I admire his work ethic. He is a hardworking individual who isn’t afraid to roll up his sleeves and get the job done. Third, I find value in his communication style, even in his harsh language, because it is authentic. Last, his strategic-thinking is so impressive that a video recorded in 2014 on the topic of storytelling and social media is still relevant almost 3 years later.
With election season upon us, it is easy to feel uncertain or nervous about our future. It’s not that I anticipate doomsday, but rather, change in any form can be difficult. It is the fear of change or entering the unknown that has hamstrung businesses and left executives to proclaim, “We have always done it this way, and we are not going to change now.” Those same, change-resistant companies are the ones that shutter when their revenues begin to falter, and they discover that once loyal customers have moved on to more novel or innovative solutions. In hindsight, they realize their error, but it is often too late because another company has filled the gap. I have seen this happen to countless companies, and it is likely that you have too. Change is risky, but what often gets lost in translation is that stagnation is even riskier. The simple truth is this: If your company isn’t growing, its decaying. Nonetheless, we like to look on the bright side. If your company is in stagnation or decay mode, there is still time to reverse course. Here are some practical steps to accelerate growth.