Retail Has Struggled but Is Using Experiential to Keep Consumers Invested

While the COVID pandemic has impacted American's way of life in just about every aspect. Retailers have been feeling the impact too. Prior to this, savvy brands were utilizing experiential marketing to engage and influence customers through unique experiences. Now brands are utilizing virtual experiential marketing to capitalize on more people being home. Either way, experiential marketing is a powerful tool now and in the future. Check out this article in AdWeek to learn more. 

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