3 Reasons Why Your Brand Needs a Refresh

We all know them. Those brands that look like they are stuck in time. Their colors don’t look current, neither does their style, typography, and imagery. Their messaging looks like it was written for a different era and their packaging… Well, please don’t even get me started. Now this is an extreme example, but there are many less egregious instances out there. While we all know companies who suffer from a time warp affliction, even brands that feel relevant to today’s customers can fall into the trap of appearing stale in the fast-paced, ever-evolving, digital marketing world. Often a quick review of a brand’s social media pages can be the tell-tale sign of a brand that needs a refresh. The good news is that this is one of the easiest platforms for staying relevant because of the simplicity in updating your messaging. Here are 3 ways to identify if your brand needs a present-day refresh. 

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