It is funny, but we aren’t always clear when we need help in life. This applies to many both personally and professionally because when you’re in the throes of life, it can be difficult to stop, breathe, and assess the situation. It is almost as if you don’t have time to see what is actually happening, determine the cause or evaluate what needs to happen to resolve. Nonetheless, to achieve a moment of clarity, calm and action is exactly what is required.
Storytelling has become an essential part of effective marketing strategies for good reason. Think of the last time someone you know began telling a story, the room fell silent as everyone stopped to hear the tale. Why? Because storytelling is engaging. It pulls you in. You want to hear what happened, what happened next, and be a part of the experience. That is, perhaps, what storytelling does best, it makes you feel like you're included in the story. No wonder some of the best brands have been focusing on telling stories in novel ways. However, with all of the storytellings allure, there is still confusion on what makes a compelling story. Many brands get lost in a more commercial approach that falls short of the merits of storytelling. Others seem to seek out the most mundane aspects of their offering and turn that into a story in an effort to make it interesting. While we applaud the effort, there are three powerful aspects of your brand which can easily be transformed into a great story or stories. Concentrate on these areas and watch your brand's storytelling magic unfold.
At Think, we eat, breath, and sleep health and wellness not just because we focus our consultancy services on helping businesses within this industry succeed, but because we believe in living in harmony with nature, nourishing our bodies with healthy foods, and incorporating true wellness into our active lifestyles. Of course, we also appreciate marketing strategies done right.
Social Media networks love to keep us on our toes. They're constantly changing their algorithms, adding new features or opportunities and making social media marketers learn the latest and greatest. That means that being a social media brand expert isn't for the faint of heart. Executing effective social media strategies for businesses takes work (a lot more work than most realize). No wonder so many brands and social media firms try to shortcut the required effort. Rather than putting forth the energy needed to attract a social media tribe, many shirk the responsibility and instead apt for shady, fake or, at best, disappointing tactics. These tactics are designed to gain followers for followers sake as opposed to cultivating relationships with your target audience (the people who are actually likely to purchase from you). They concentrate on the vanity metrics such as followers and likes because they think that large follower and like counts are the priority. However, that approach ignores the fact that truly successful brands use social media to create genuine, raving fans.