The COVID pandemic has shifted the way consumers shop. Now more than in the past, consumer's values are driving what they purchase. Everything from increased online shopping (some for the first time) to more health conscious and sustainable living purchases are proving that in today's environment, consumers desire a personalized, convenient approach. Read more about the latest changes to shopping behaviors in this AW360 feature.
Why Sustainability Could Be More Crucial and Difficult for Brands in the COVID19 Era
More consumers are demanding that the brands that they purchase from stand up for the causes they support, and the environment is top of the list. That means that brands need to step up their efforts. Interestingly, the pandemic provides an ideal opportunity for brands to pivot more quickly toward sustainability minded-strategies. Read more about this shift in consumer behavior and hear what our founder, Shahla Hebets, has to say about it in this Marketing Dive article.