Personalization in marketing can mean different things to different people. Some think of personalization only as it relates to email marketing and simple things like using your customers first name in your email messaging. Others think of personalization as curating products that are of the highest interest to your customer through your ecommerce store. Some think of personalization as the straightforward approach of eliminating unnecessary information to improve the customer experience. At Think, we view personalization tactics as an extension of a YOU-centric marketing mindset that puts the customer’s needs, wants and desires first.
Content Marketing has become a bit of a buzz word… and for good reason! Consumers are craving marketing that delivers value, and what better way than through enticing, educational content? While there are numerous forms of valuable content your brand should be using to engage consumers (video, quizzes, expertly planned social media posts, just to name a few), one of the most powerful mediums is blogging.