I have always loved all-things-media – the content ideation, strategy, channel selection, distribution, marketing, advertising, the customer acquisition, and, of course, the revenue. When I first started in advertising sales, many moons ago, I remember joyfully thinking “I get paid to speak with customers and solve their marketing and advertising needs, really? In earnest, it seemed too good to be true, and that is how I felt; fortunate, lucky to be part of the media community.
When it comes to social media everyone knows that it is imperative to use social networks to listen to and engage with your customers. Social media has become the go to source for customer service grievances, praise, and commentary. If you have an effective social media strategy, chances are someone in your organization is communicating frequently with customers and potential customers on social. However, social listening should and can be used beyond the realm of customer service. In fact, if you know what to listen for, social media can be leveraged to drive success across multiple company initiatives.
The term content marketing has become a favorite buzzword of today’s marketers. However, it is one thing to speak of the value of content marketing and another thing entirely to develop strategies and execution plans which utilize content marketing effectively as well as efficiently. To shed light on the most successful strategies, we have aggregated a few articles that offer practical advice and useful tactics for creating alluring content marketing campaigns.