Your Customers Don't Care! Why a YOU-centric Approach is Key to Winning Customers in Today's Cutting-Edge Brand Landscape
The single biggest marketing challenge today may well be brand differentiation. Now more than ever, it can be difficult to differentiate your products from your competitors in the eyes of the consumer. And can you blame them? One look at any major retailer's shelves or a quick search on Amazon, and you will see a virtual sea of products that all seem to have similar attributes, features and benefits. How does a brand separate themselves and develop true brand recognition and loyalty when there are so many products that are perceived to offer the same thing? This is why effective marketing has become so difficult. The customer is overwhelmed with choices and confused by the apparent lack of differences between products. A YOU-centric marketing approach meets this challenge.