How Virtual Reality Can Be a Friend or Foe to Small Business - Part I

In today’s multimedia environment, the pace and speed of technological advances can leave marketers feeling overwhelmed. Nowhere is that more evident than in the cutting-edge, awe-inspiring industry of virtual reality (VR). Think Oculus Rift. Think Palmer Luckey. Think again. There is much more to virtual reality than meets the eye (pun-intended). This article will be a two-part series focused on the marketing applications of virtual reality, but before we go there, we need to determine what virtual reality is and what it isn’t.

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