Why Your Marketing Efforts Need to Include Paid Search

 ​The world of digital marketing never rests. Rather, it is in a constant state of evolution. That is why sophisticated marketers know that they have to stay one step ahead, or at a minimum, stay relevant. The end result is that many marketers dabble in a bit of this and that to determine what is working now, and while we agree that it is important to test, we have noticed that some of the marketing strategy fundamentals seem to be going by the wayside. A perfect example of this is paid search. Some brands seem to be ignoring paid search marketing in the pursuit of other mediums such as social advertising, and while we at Think Media agree that social advertising should be part of the marketing mix, paid search is still the most effective way to drive conversions. 

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