How to Create a Facebook Strategy that even Impresses Mark Zuckerberg

If you have been paying attention to your Facebook business page performance, you know that your organic reach has been taking a hit. In fact, studies have found that organic reach on Facebook now sits in the single digits, and brands with large follower numbers (500K) have felt the biggest impact. While the decline in organic reach has been happening for the last few years, the biggest impact occurred when Facebook changed the algorithm earlier this year to prioritize “meaningful interactions.”

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