Capturing your customer’s loyalty can be a tricky task. Loyalty is largely earned based on giving your customer the experience, product, and service that they have come to expect. And in a digital, Amazon Prime world, customer expectation continues to increase. Even when you do all the right things, your customer won’t necessarily turn into a repeat customer or a brand advocate. This is why many companies seek out loyalty programs which reward customers for their repeat purchases as a way of enticing loyalty and giving more to their high frequency purchasers. This isn’t a bad approach especially because your best customers deserve a little love.
Our Think Media founder, Shahla Hebets, moderated a panel discussion about Mastering your Influencer Marketing at Expo West's 2019 Digital Marketing Summit in Anaheim, CA. If you didn't have chance to attend the Digital Marketing Summit, watch the full panel discussion below and subscribe to our YouTube channel!
What’s working now? It’s a question that digital marketing experts field all the time, and it’s understandable why this question is on virtually everyone’s mind. The digital marketing landscape seems to evolve by the day, rather than by the month and year. As such, there is a fair amount of confusion regarding what actually works now, what drives a return, and what separates your brand from the competition in the ever-changing world of internet marketing.
Being a social media manager means I always have to stay on top of trends and Instagram makes that increasingly difficult. Anyone else feel like they drop new features every 15 minutes? Well, thanks to this year’s Facebook Development Conference #F82019, there is a slew of new Instagram features. I’ve rounded up and taken a deep dive into the ones that will most affect businesses like yours. Here are the top three:
More companies are allocating dollars to Influencer Marketing with good reason. Adding influencers to your brand’s marketing mix is a great way to increase brand awareness, traffic and ultimately sales. No wonder the industry is projected to reach as high as $10 Billion in revenue by 2020. With all the interest, brands continue to have questions about working with influencers and potential return to their business.