 In all honesty, this is a bit of a scary blog to write, as it’s all about… well, writing a great blog! As I sit down to write any blog, I often think about all of the things that could go wrong. What if this blog isn't educational enough? What if the readers don't find this subject interesting? WHAT IF NO ONE READS ANYTHING I WRITE? But, I recently had an “aha moment.” Other bloggers have to be dealing with the same fears I have throughout my own blog writing process. Cue, “How to Write an Irresistible Blog.” Hopefully, with the tips and tricks I offer in this post, other bloggers will have a less fearful writing experience in the future. Whether you’ve been blogging for years or just caught the desire to start, I’m here to help you refine your blog writing skills and develop compelling content for your audience!
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 SEO is a make or break tool for businesses, but is often misunderstood. Most have heard the term, but they still aren’t sure how to use it to improve their website traffic. Well, don’t you worry. In this blog, I’m going to take you through what it is, how it works, and also how you can utilize SEO to set your business up for success. Let’s start from square one. SEO stands for Search Engine Optimization. Through SEO, businesses are able to optimize the online visibility of their website by using keywords that help them rank on SERPs (Search Engine Results Pages). Keep in mind; the answers delivered by unpaid search engine results are referred to as “organic” or “natural” results. SEO is different from SEM – search engine marketing. SEM or paid search is where you pay to rank for certain keywords.
 Nike is a powerhouse athletic gear brand no doubt. Their brand image is recognized around the globe and consumers both love and trust their products. Personally (and with full disclosure), when I need a new pair of running shoes, I look to Nike. Lately I’ve been on the hunt for a more fashion forward pair of athletic shoes, and all I want is a pair of Nike’s throwback Air Max 95s. They’ve built a culture through their slogan, “Just do it,” and seamlessly combine style and athletic purpose in every design.
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