Video marketing is at the top of the content asset heap these days for good reason. Video is naturally engaging, and all marketers want to engage their audience or perspective audience. In fact, engagement is a more important metric than follower count when it comes to social media and here’s why. Having a large social media follower count doesn’t necessarily equate to success in the form of lead generation, customer acquisition, sales or revenue. On the contrary, an engaged social audience that readily consumes, comments, shares and provides sentiment in reaction to your content is far more likely to visit your website, subscribe to your newsletter and ultimately become a customer.
Of course, consistently creating and distributing great videos (and it does have to be great because poor video content will still drive poor engagement) can be difficult because of the time, effort and expense associated. This article examines why the investment is worth it and explores how even small to medium sized businesses can benefit from a video marketing strategy.
I remember when Instagram Stories first arrived, and there was UPROAR from Snapchat enthusiasts! “Did Instagram SERIOUSLY just copy Snapchat? How unoriginal!" Now, It's hard to imagine the IG platform without the scroll of moment to moment Stories at the top of the feed.
Hello everyone, and happy Earth Month! Over the past few years, I have really honed in on companies that are good for me and good for the Earth. This became buying organic, supporting natural, and doing everything I can to reduce waste at every opportunity. Recently, it has evolved into shopping sustainable brands - mainly, B corp brands. Now you probably have seen the B on some of your products, but what does that mean?
There's a lot of (justified) confusion surrounding affiliate marketing. As digital marketing has evolved, it has transformed affiliate marketing to become more customizable and effective than ever before. In fact, 15% of all digital media advertising revenue is generated from affiliate marketing, and 50% of this affiliate generated traffic originates from mobile devices. Can you imagine our reaction if someone told us this prediction 10 years ago?