 Video marketing is at the top of the content asset heap these days for good reason. Video is naturally engaging, and all marketers want to engage their audience or perspective audience. In fact, engagement is a more important metric than follower count when it comes to social media and here’s why. Having a large social media follower count doesn’t necessarily equate to success in the form of lead generation, customer acquisition, sales or revenue. On the contrary, an engaged social audience that readily consumes, comments, shares and provides sentiment in reaction to your content is far more likely to visit your website, subscribe to your newsletter and ultimately become a customer.
Of course, consistently creating and distributing great videos (and it does have to be great because poor video content will still drive poor engagement) can be difficult because of the time, effort and expense associated. This article examines why the investment is worth it and explores how even small to medium sized businesses can benefit from a video marketing strategy.
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