 Everyone knows this right? Everyone understands that even though Facebook owns Instagram, the two networks are actually fundamentally different. While brands undoubtedly know this, it is amazing how often we see brands posting the exact same social media content on both social networks. Sure, some brands that do this don’t want to appear to be “mailing it in,” so they post the same exact content on both Instagram and Facebook on different days. While this is, perhaps, a bit more clever, we still aren’t fooled.
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 “Why do ads follow me around the web?” my client asked me one day. I responded that she was being retargeted based on her internet browsing history. She replied with a hint of disbelief, “but I haven’t visited the websites for the brands that follow me.” I often field similar questions, and it has become clear to me that there is a solid amount of confusion regarding retargeting marketing efforts.
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