How to Use Marketing in Times of Uncertainty

If there was ever a time of uncertainty, now seems to fit the bill. With a pandemic working its way across the globe and virtually everyone social distancing, businesses everywhere are feeling the burden. Clearly, we’re in uncharted territory. While this seems like a perfect opportunity to simply batten down the hatches and ride out the storm, and certainly some are doing that, it is also a time to think differently.

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