One of the largest trends our team noticed while hitting the show floor at Expo West 2019 was, unsurprisingly, a plant based diet. With such a heavy focus on plant power comes more trends such as meat alternatives, plant and nut milks, and other nutrient dense plant beverages. With this in mind, it only makes sense that Suja Organic Juice has become a well-known beverage brand relatively quickly. They’re right on trend! This made them a natural candidate for our latest social media case study.
At Think Media, we use a YOU-centric marketing approach to connect customers with your brand. That means that we create a personal connection with your customer that makes them feel important, valued and special. While brands tend to know and understand the value of their customers, they often forget what truly resonates with their customers in their marketing strategies and tactics, and instead focus on the attributes of their brand.
Is anyone else still coming down from the rush of Expo West 2019? Every year it seems like the show hits its peak. We ask ourselves, “Can there really be ANY more natural products that we haven’t discovered yet?” And every following year, Expo explodes with even more talented brands creating cutting edge, trend setting, and change making food, beverage, and skincare products.
With all the digital focus being on Instagram lately, we have seen Facebook marketing take a bit of a backseat. Maybe you’ve noticed that the companies you follow (or even perhaps, your own) seem to care less about their Facebook strategy. Maybe it's recycled content or less than inspiring ads, many brands seem to be spending less time on Facebook and more time on the quick and digestible content that lives on IG. At Think, we still love Facebook for everything it is and everything it does for our brand. So we thought we should remind you why Facebook marketing should still be a priority in 2019. We’ve rounded up some great strategies to reinspire your FB presence and focus on new Facebook trends.