SuperBowl LIV Ads: Purpose-Driven Takes Center Stage

Before Superbowl 54 advertisements hit the airwaves, our prediction was that this year's ads would have a very different feel than previous years. Of course, we still saw our fair share of quick-wit and clever advertisements, but as suspected, purpose-driven ads took center stage. We watched as Goggle reminded us that it’s more than a search engine, it is a brilliant way to track and relive your most heartfelt memories. Secret inspired us with a seemingly common football game only to surprise us that the players were female, unveiling the clever close: let’s kick inequality.  Budweiser gave us their version of the “Typical American” highlighting the common experiences that make us uniquely American. It was the year that many Superbowl brands finally embraced the brilliance of being larger than their brand by being purpose driven.  

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