Before we jump right in, this headline is misleading. The truth is that many companies fall prey to the myth that effective social media marketing can be done with little resources, time or expertise allocated. In other words, many believe social media marketing works on a shoestring budget.
Effective digital marketing takes many forms, and perpetually evolves, but one of the most crucial tasks is determining how to drive more revenue and sales. That is why lead generation and customer acquisition efforts often take a higher priority in the marketing mix than brand awareness and top of funnel initiatives. While we believe that brand awareness always needs to be a focus, we certainly understand the pressure to capture more sales. Fortunately, there are several ways to increase your revenue.
All right Thinkers, we have a fun blog topic to discuss this month. We chose to focus on a specific tactic of digital marketing that has the ability to directly reach repeat buyers, educate your following and drive sales for your brands. When used correctly, this tool has given brands a leg up again and again against their competitors, and also provides measurable conversion results. Yes, measurable! Are you ready to find out what that miraculous tool is?