One thing that everyone can agree on is that Instagram engagement is way down. Be it your personal account or your business profile, everyone is getting hit hard with low engagement rates. People are quick to point fingers about IG's 'algorithms,' but are slow to find meaningful ways to get it back up and on track. After hours (and hours) of brainstorming, researching, and talking through options; here are Think Media's top 5 steps to kickstarting your engagement.
I always get a little excited when I write and release the monthly Social Media Case Study. Combing through a brand’s Instagram, Facebook and Twitter unleashes the inner detective in me. I can’t help but feel like I’m snooping around their secrets as I analyze their imagery, captions, hashtags and engagement, trying to improve upon their bad habits and praise their good practices.
Search continues to dominate the field when it comes to increasing conversions. After all, gaining customers starts with sending traffic to your website, and while social media is great for driving referral traffic, nothing beats search engine optimization (SEO) and paid search when it comes to generating qualified traffic to your site.