Content Marketing has become a bit of a buzz word… and for good reason! Consumers are craving marketing that delivers value, and what better way than through enticing, educational content? While there are numerous forms of valuable content your brand should be using to engage consumers (video, quizzes, expertly planned social media posts, just to name a few), one of the most powerful mediums is blogging.
At Think Media we believe in a You-centric marketing approach. By tailoring your brand’s blog content specifically to your consumers, they will feel valued and you will be marketing to them in an extremely effective way. When blogs have relevant topics and are posted consistently, they provide…
1. Control over your brand narrative and product education:
If you’re not telling the story of your brand and sharing the purpose of your products, who is? Blogs give you the power to speak directly to your target audience and be the author of your brand narrative.
2. The ability to establish a voice of authority:
Consumers are becoming more and more educated as well as aware every day. This is evident in the health and wellness space, as they look into the growing practices of ingredients, read nutritional labels and are searching for natural alternatives more than ever before. As consumers seek deeper knowledge, they look to experts to learn about the products they use every day. Use your brand a voice to educate, and allow the consumers to start viewing you as a subject matter expert. Not only will they be spending more time on your website while learning valuable information from your blogs, but they will feel an even greater trust towards your brand when they see it in stores.
3. Enhance your social media efforts:
Social media isn’t what it used to be. It’s no longer the “wild west” of marketing. Sure, it’s changing and evolving every day, but we now know what works best. For brands with products that require consumer education, blogs are one of the best ways to engage your audience on social media by sharing content that is specifically tailored to the reader. We promise, your social media manager will be grateful for fresh, relevant content to post!
4. Attract more qualified traffic:
Having heavy traffic on your website is nice, but not if they aren’t sticking around. Adding a well written, interesting blog to your website can bring qualified traffic that stays because your content resonates with them.
5. The ability to learn about your brand followers:
The more you understand your target audience, the better you are able to target and appeal to them. When your brand consistently posts blogs (3-4+ times a month), you will be able to see which themes perform the best and which don’t garner as much attention. Analyze these results. Find out what your consumer is interested in and provide them with content that speaks to their desires.
If your company hasn’t been utilizing the power of YOU-centric blogging, it’s not too late! We're here to help.