We live in a world of media fragmentation, one where customers have a myriad of options to connect with or ignore your content. This means that marketers have the difficult task of trying to garner potential customers’ attention through a wide array of popular social media networks. It is a challenge to stay on top of the shifting consumer behaviors and technological changes in the advancing social media landscape. Social media marketers have to keep their fingers on the pulse of the latest trends in order to be effective for their businesses. It requires a commitment to daily learning and application as well as a willingness to abandon what no longer works even if it worked 3 months ago. One way to stay ahead is to be forward-thinking. We combed through the predictions of some of the industry’s brightest pundits to share what’s hot in social media in 2017.
9 Social Media Trends That Could Make or Break Your Business in 2017
Real-time video is the hot shot on the block right now with Snapchat, Facebook Live and Periscope leading the way towards social engagement with customers in ways many brands haven’t explored before. Facebook’s own Nicola Mendelsohn says in five years, Facebook will “probably” be “all video”. Read more..
5 Trends That Will Transform Social Media in 2017
“If you are working for a company that considers itself “connected”, you might be encouraged to share business updates. This is because brands have now started turning to employees as brand ambassadors to further their brand image. In other words, using employee social advocacy programs has grown about 191% since 2013.” Read more..
8 SEO and Social Media Trends That You Need to Know About
The run-of-the-mill general content won’t be enough for most users -- at least not for much longer. Today’s average user is spoiled, with controllable news feeds on social media and search results that vary based on location, search history and other factors specific to individual users. The public is gradually demanding content and advertising that’s more individualized and more relevant than ever. Niche-targeting and more individual experiences, especially on social media, are going to become more necessary for success. Read more..
Join our community to receive our latest and greatest content automatically.