The world of digital marketing never rests. Rather, it is in a constant state of evolution. That is why sophisticated marketers know that they have to stay one step ahead, or at a minimum, stay relevant. The end result is that many marketers dabble in a bit of this and that to determine what is working now, and while we agree that it is important to test, we have noticed that some of the marketing strategy fundamentals seem to be going by the wayside. A perfect example of this is paid search. Some brands seem to be ignoring paid search marketing in the pursuit of other mediums such as social advertising, and while we at Think Media agree that social advertising should be part of the marketing mix, paid search is still the most effective way to drive conversions.
Capturing your customer’s loyalty can be a tricky task. Loyalty is largely earned based on giving your customer the experience, product, and service that they have come to expect. And in a digital, Amazon Prime world, customer expectation continues to increase. Even when you do all the right things, your customer won’t necessarily turn into a repeat customer or a brand advocate. This is why many companies seek out loyalty programs which reward customers for their repeat purchases as a way of enticing loyalty and giving more to their high frequency purchasers. This isn’t a bad approach especially because your best customers deserve a little love.
Our Think Media founder, Shahla Hebets, moderated a panel discussion about Mastering your Influencer Marketing at Expo West's 2019 Digital Marketing Summit in Anaheim, CA. If you didn't have chance to attend the Digital Marketing Summit, watch the full panel discussion below and subscribe to our YouTube channel!
What’s working now? It’s a question that digital marketing experts field all the time, and it’s understandable why this question is on virtually everyone’s mind. The digital marketing landscape seems to evolve by the day, rather than by the month and year. As such, there is a fair amount of confusion regarding what actually works now, what drives a return, and what separates your brand from the competition in the ever-changing world of internet marketing.
Being a social media manager means I always have to stay on top of trends and Instagram makes that increasingly difficult. Anyone else feel like they drop new features every 15 minutes? Well, thanks to this year’s Facebook Development Conference #F82019, there is a slew of new Instagram features. I’ve rounded up and taken a deep dive into the ones that will most affect businesses like yours. Here are the top three:
More companies are allocating dollars to Influencer Marketing with good reason. Adding influencers to your brand’s marketing mix is a great way to increase brand awareness, traffic and ultimately sales. No wonder the industry is projected to reach as high as $10 Billion in revenue by 2020. With all the interest, brands continue to have questions about working with influencers and potential return to their business.
Video marketing is at the top of the content asset heap these days for good reason. Video is naturally engaging, and all marketers want to engage their audience or perspective audience. In fact, engagement is a more important metric than follower count when it comes to social media and here’s why. Having a large social media follower count doesn’t necessarily equate to success in the form of lead generation, customer acquisition, sales or revenue. On the contrary, an engaged social audience that readily consumes, comments, shares and provides sentiment in reaction to your content is far more likely to visit your website, subscribe to your newsletter and ultimately become a customer.
Of course, consistently creating and distributing great videos (and it does have to be great because poor video content will still drive poor engagement) can be difficult because of the time, effort and expense associated. This article examines why the investment is worth it and explores how even small to medium sized businesses can benefit from a video marketing strategy.
I remember when Instagram Stories first arrived, and there was UPROAR from Snapchat enthusiasts! “Did Instagram SERIOUSLY just copy Snapchat? How unoriginal!" Now, It's hard to imagine the IG platform without the scroll of moment to moment Stories at the top of the feed.
Hello everyone, and happy Earth Month! Over the past few years, I have really honed in on companies that are good for me and good for the Earth. This became buying organic, supporting natural, and doing everything I can to reduce waste at every opportunity. Recently, it has evolved into shopping sustainable brands - mainly, B corp brands. Now you probably have seen the B on some of your products, but what does that mean?
There's a lot of (justified) confusion surrounding affiliate marketing. As digital marketing has evolved, it has transformed affiliate marketing to become more customizable and effective than ever before. In fact, 15% of all digital media advertising revenue is generated from affiliate marketing, and 50% of this affiliate generated traffic originates from mobile devices. Can you imagine our reaction if someone told us this prediction 10 years ago?