The SupplySide West 2018 Expo was held in Las Vegas last week, and we walked away from the show excited about the emerging trends in the health and wellness ingredient business. While some of these trends are continuations from past years, others are just taking hold. This blog examines our favorites. Before diving in, I would like to mention that while this blog highlights specific companies, I’m simply recognizing those that stuck out and not necessarily highlighting brands that are associated with Think. O.K., now that we covered that, let’s dig in.
..But What About Twitter?
Your resident social media expert is back with some insight into the world of Twitter. Now, those who know me personally know that Twitter is my favorite social media of all time. I would give up every other platform just to keep my sweet Twitter account.
We keep hearing about voice search because, let’s face it, it’s a game changer in many respects.
With more consumers using their voice to drive search engine results, marketers need to stay ahead of the curve. At some point in the not so distant future, marketers will have to adjust their SEO strategies to satisfy voice search. We know, one more thing for digital marketers to obsess over, but fear not. We’re here to help!
As social media has evolved and grown in popularity, companies on the peripheral of being “cool” have been able to gain attention in the digital spotlight. The first that come to mind are mattress brands (Casper, Purple, Leesa, etc.), premium coolers (Yeti has taken over), shaving companies (Harry’s, Dollar Shave Club, etc.) and daily vitamins (Sugar Bear Hair, Ritual, Care/Of, HUM, and more!). It’s interesting and exciting to see these types of industries that have a history of lacking emotional connections to their consumers, now suddenly gather passionate tribes!
Ecommerce is all the rage right now with good reason. Business is booming! In fact, according to Internet Retailer, U.S. ecommerce sales grew by 15.4% in Q2 2018 year-over-year with sales for the quarter of $127.3 billion. Of course, a good portion of this revenue is based on Amazon, but there is no denying that continued online store sales growth is inevitable. Ecommerce presents a huge opportunity for brands that wish to be masters of their own destiny and create direct connections with their customers. No wonder more health and wellness brands are jumping on the online store bandwagon.
We are in such an interesting time in the terms of the digital world. Everything is evolving rapidly and it can get incredibly hard to keep up. I got my Instagram account back in 2011, when I was a sophomore in high school - and I used the account to post mirror selfies and photos that didn’t mean anything, didn’t look cohesive, didn’t tell a story, and I didn’t care. But I didn’t need to care; I wasn’t growing a network. I was just connecting with my friends on this new and exciting platform.
Living in CO, it’s difficult to find someone who doesn’t ADORE Patagonia.The company has a well-known image amongst the outdoor community that not only encapsulates high quality, but also delivers a sense of higher purpose, value driven connections that resonate with their target customer. Patagonia is an exciting brand with a lot of digital content, making it a fun but also challenging company to evaluate. While other brands can struggle with their social media strategy, Patagonia is consistently focused on delivering valuable content, which makes them exceptional.
It is funny, but we aren’t always clear when we need help in life. This applies to many both personally and professionally because when you’re in the throes of life, it can be difficult to stop, breathe, and assess the situation. It is almost as if you don’t have time to see what is actually happening, determine the cause or evaluate what needs to happen to resolve. Nonetheless, to achieve a moment of clarity, calm and action is exactly what is required.
Storytelling has become an essential part of effective marketing strategies for good reason. Think of the last time someone you know began telling a story, the room fell silent as everyone stopped to hear the tale. Why? Because storytelling is engaging. It pulls you in. You want to hear what happened, what happened next, and be a part of the experience. That is, perhaps, what storytelling does best, it makes you feel like you're included in the story. No wonder some of the best brands have been focusing on telling stories in novel ways. However, with all of the storytellings allure, there is still confusion on what makes a compelling story. Many brands get lost in a more commercial approach that falls short of the merits of storytelling. Others seem to seek out the most mundane aspects of their offering and turn that into a story in an effort to make it interesting. While we applaud the effort, there are three powerful aspects of your brand which can easily be transformed into a great story or stories. Concentrate on these areas and watch your brand's storytelling magic unfold.
At Think, we eat, breath, and sleep health and wellness not just because we focus our consultancy services on helping businesses within this industry succeed, but because we believe in living in harmony with nature, nourishing our bodies with healthy foods, and incorporating true wellness into our active lifestyles. Of course, we also appreciate marketing strategies done right.