This August, Instagram Stories celebrated its 2nd birthday! Doesn’t it feel like this feature was rolled out just a couple of months ago? I remember when Instagram Stories first arrived on the platform, and there was UPROAR from Snapchat enthusiasts! “Did Instagram SERIOUSLY just copy Snapchat? How unoriginal! Why would I post a story on Instagram when I could just post a normal Instagram picture or share a story on my Snapchat?”
I oftentimes get asked the question, "Lydia, what even IS affiliate marketing? Sure, 'affiliates' are paid commission to help sell a product, but do affiliates have to be websites or can they be individual people too?"
Here’s the deal, Facebook continues to change, evolve, and well, even frustrate. Facebook claims that Facebook Watch isn’t the same as Netflix or YouTube… “We’re like nothing you’ve ever seen before!” However, after taking WAY too many hours digging into the latest research on Facebook Watch, I can’t help but think of Watch as the offspring of a Netflix and YouTube bromance. You know when you look at two separate platforms and all you can see are similarities? Yeah… that’s how I’m picturing Facebook Watch. To say the least, it’s pretty obvious where Facebook’s inspiration came from.
Knowing your target audience is a complex business, not least of which, because people are naturally multi-faceted and multi-interested in a variety of subjects. For instance, you can be a sports junky but also be an Opera aficionado. You can love the great outdoors, but also be knitting enthusiast. And those are just a few examples of seemingly different interests. Most people are far more intricate in their interests than this. They like a whole host of things that don’t necessary fit in a pretty little box.