All right Thinkers, we have a fun blog topic to discuss this month. We chose to focus on a specific tactic of digital marketing that has the ability to directly reach repeat buyers, educate your following and drive sales for your brands. When used correctly, this tool has given brands a leg up again and again against their competitors, and also provides measurable conversion results. Yes, measurable! Are you ready to find out what that miraculous tool is?
One thing that everyone can agree on is that Instagram engagement is way down. Be it your personal account or your business profile, everyone is getting hit hard with low engagement rates. People are quick to point fingers about IG's 'algorithms,' but are slow to find meaningful ways to get it back up and on track. After hours (and hours) of brainstorming, researching, and talking through options; here are Think Media's top 5 steps to kickstarting your engagement.
I always get a little excited when I write and release the monthly Social Media Case Study. Combing through a brand’s Instagram, Facebook and Twitter unleashes the inner detective in me. I can’t help but feel like I’m snooping around their secrets as I analyze their imagery, captions, hashtags and engagement, trying to improve upon their bad habits and praise their good practices.
Search continues to dominate the field when it comes to increasing conversions. After all, gaining customers starts with sending traffic to your website, and while social media is great for driving referral traffic, nothing beats search engine optimization (SEO) and paid search when it comes to generating qualified traffic to your site.
The New Year is fast approaching and that can leave you dreaming of a successful 2019. It can also stop you in your tracks when it comes to creating a plan. Let alone beginning to execute that plan in less than 2 weeks!
Don’t worry; you’re not the only one. So, we decided to share how to successfully plan your social media marketing for the New Year.
It’s that time again to reflect on the past year and plan ahead for the upcoming. Hasn’t 2018 been an awesome year for marketing? Social media has only become further engrained in everyone’s day-to-day lives, ecommerce is booming and companies are embracing content marketing tactics into their overall strategies for the future. Working in digital marketing, our team has become accustomed to constant change and evolution. It’s just a part of our lives in this industry. We know that being behind on digital updates can result in major consequences, and we thrive to stay ahead of the trends.
Happy December, Thinkers! Can you believe how quickly the holidays snuck up this year? As I was deciding which brand to analyze for this month’s case study, I wanted to highlight a brand not only positioned in the beauty industry but also one known for having great gift giving products. It didn’t take long before I landed on a personal favorite… Lush Cosmetics! If you’re not familiar with the popular brand Lush, they specialize in handmade soaps, bath bombs, lotions and other body products with a focus on natural ingredients, animal and human rights as well as sustainability.
As a marketing leader, your mind is fully in 2019 - deciding which channels to expand, what new platforms to test, and how to stay fresh and relevant in the fast moving digital environment. This time of the year is a perfect time to reflect on your user experience, both where it has been and where it is going.
Can you believe how quickly the holidays snuck up this year? Halloween flew by, now suddenly it’s Thanksgiving and time to start Christmas shopping! Before we get to Christmas, there is another lesser-known special day approaching; Small Business Saturday. While Think Media’s team definitely has some favorite nationwide brands, we truly have a deep appreciation for locally owned businesses and the dedicated people who run them. Having grown up with a family-owned flower shop, my adoration for small businesses runs deep. I understand that successfully operating a small business requires the leadership to wear multiple hats, and that is no small feat. On top of all of the pressures of running a small business, large nationwide competitors also provide stiff competition.
In honor of the approaching Thanksgiving holiday, I decided to skip writing our usual informative digital marketing blog in favor of something else; gratitude. For me, feeling thankful is a part of my daily life. In fact, I seek out things to be thankful for almost in a ritualistic way because it keeps me focused on what matters. More than that, this practice makes me stop and take notice, in an often fast-paced and somethings hectic life, of the beauty that surrounds me.